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Peruvian Fusion restaurant located in Madison, WI
Campaign Goals
Goal 1
Reach more UW-Madison students
Estacion Inka was able to reach over 150,00 highly targeted accounts, with their ads being viewed almost 30,000 times.
Goal 2
Generate more Instagram profile visits
Estacion Inka's ads generated 11,000 estimated clicks throughout their campaign, with an impressive click rate of over 37%.
Goal 3
Discover brand ambassadors
Estacion Inka had 32 different UW-Madison students post their ads to their personal Instagram stories throughout the campaign.
The Process
1
Set Up
We collaborated with Estacion Inka to put together a few ads highlighting their unique offerings.
2
Story Posts
We then had our UW-Madison student users post Estacion Inka's ads to their Instagram stories periodically.
3
Optimization
After gathering early data, we were able to tweak the ads, the time the ads were posted, and narrow down the target market, helping Estacion Inka to optimize their campaign.
Results
Influencer Media
Value
$10,212
Social Reach
109,000
Total Views
29,380
Estimated Clicks
11,033
Click Rate
37.7%
