Estacion Inka Case

Peruvian Fusion restaurant located in Madison, WI

Campaign Goals

Goal 1

Reach more UW-Madison students

Estacion Inka was able to reach over 150,00 highly targeted accounts, with their ads being viewed almost 30,000 times.

Goal 2

Generate more Instagram profile visits

Estacion Inka's ads generated 11,000 estimated clicks throughout their campaign, with an impressive click rate of over 37%.

Goal 3

Discover brand ambassadors

Estacion Inka had 32 different UW-Madison students post their ads to their personal Instagram stories throughout the campaign.

The Process

Set Up

We collaborated with Estacion Inka to put together a few ads highlighting their unique offerings.

Story Posts

We then had our UW-Madison student users post Estacion Inka's ads to their Instagram stories periodically.

Optimization

After gathering early data, we were able to tweak the ads, the time the ads were posted, and narrow down the target market, helping Estacion Inka to optimize their campaign.

Results

Influencer Media

Value

$10,212

Social Reach

109,000

Total Views

29,380

Estimated Clicks

11,033

Click Rate

37.7%