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Peruvian Fusion restaurant located in Madison, WI

Campaign Goals

Goal 1

Reach more UW-Madison students

Estacion Inka was able to reach over 150,00 highly targeted accounts, with their ads being viewed almost 30,000 times. 

Goal 2

Generate more Instagram profile visits

Estacion Inka's ads generated 11,000 estimated clicks throughout their campaign, with an impressive click rate of over 37%.

Goal 3

Discover brand ambassadors

Estacion Inka had 32 different UW-Madison students post their ads to their personal Instagram stories throughout the campaign.

The Process


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