There are plenty of reasons for your business to have a significant social media following one of which is establishing credibility. A larger Instagram following mixed with high quality posts gives your business a credibility it would not have without social media.
One major way to grow your social media is to follow relevant celebrity accounts. If you are running a restaurant, Guy Fieri or Gordon Ramsay are good to follow. This will expose your account to other users in the restaurant business, growing your following and your network.
Another great way to grow your social media is to search for locations around you and like pictures that have tagged that location. This will alert individuals in your area to your account and hopefully increase your brand awareness in your area.
Another way to improve your following is to put relevant hashtags in your posts and comments. People search through these hashtags for posts that they are interested in.
Using REACHur can improve your social media following as well. REACHur exposes your social media accounts to your target demographic and their followers. REACHur is a platform that pay social media users to post about local businesses. To learn more about REACHur check out this recent article.