With the evolution of advertising and marketing throughout the years it seems as if some local restaurants and bars are stuck in the past. Print advertising is dying while social media advertising is thriving. Restaurants and bars need to stay ahead of the advertising curve if they want to compete with chains and other local places.
One way to improve your restaurant's marketing is to make sure you have up to date and attractive social media pages. This means posting high quality pictures, having high quality captions and posting frequently. Gaining followers is a major way to give your restaurant higher credibility and get more people in the door.
Another way to improve your restaurant's marketing is to collaborate with other restaurants and bars. This could mean offering a special beer on your menu from a local brewery or teaming up with another chef to create a special item for both of your menus. This will attract the following from both businesses and expose more people to your restaurant or bar.
Lastly, using influencer marketing is an easy way to reach more people. For large corporations and chain restaurants, celebrity influencers are viable but not for local restaurants and bars. Local restaurants and bars can look to atomic influencers for the highest impact. Atomic influencers are local social media users that have a dedicated following. The best way to use atomic influencers is through REACHur. REACHur allows businesses to run campaigns to their specific target market using atomic influencers. These campaigns improve brand awareness and get more people in the door.
Marketing is constantly evolving and if you let your restaurant fall behind the curve you may find it even more difficult to attract new customers. Keeping your customers engaged is key in every form of marketing especially on social media.