Food delivery service, located in Greenville and Surf City, NC
Campaign Goals
Goal 1
Reach more ECU students
TakeoutPros was able to reach over 250,000 highly targeted accounts, with their ads being viewed almost 50,000 times.
Goal 2
Generate more Instagram profile visits
TakeoutPros generated 17,628 estimated clicks throughout their campaign, with an impressive click rate of over 36%.
Goal 3
Discover student brand ambassadors
TakeoutPros had 120 different ECU students post their ads to their personal Instagram stories throughout the campaign.
The Process
1
Set Up
We collaborated with TakeoutPros to put together a few ads targeting ECU students.
2
Story Posts
We then had our ECU student users post TakeoutPros targeted ads to their Instagram stories periodically.
3
Optimization
After gathering early data, we were able to tweak the ads, the time the ads were posted, and narrow down the target market, helping TakeoutPros to optimize their campaign.
Results
Influencer Media
Value
$18,289.32
Social Reach
266,808
Total Views
48,060
Estimated Clicks
17,628
Click Rate
36.6%
