Tapas bar located in Raleigh, NC
Campaign Goals
Goal 1
Reach more Raleigh young professionals
Uninhibited was able to reach over 125,000 highly targeted accounts, with their ads being viewed almost 40,000 times.
Goal 2
Generate awareness for daily specials
Uninhibited's daily special ads generated 22,300 estimated clicks throughout their campaign, with an impressive click rate of over 17%.
Goal 3
Discover brand ambassadors
Uninhibited had 57 different NC State students and Raleigh young professionals post their ads to their personal Instagram stories throughout the campaign.
The Process
1
Set Up
We collaborated with Uninhibited to put together a few ads highlighting their daily specials
2
Story Posts
We then had our Raleigh young professional users post Uninhibited's ads to their Instagram stories periodically.
3
Optimization
After gathering early data, we were able to tweak the ads, the time the ads were posted, and narrow down the target market, helping Uninhibted to optimize their campaign.
Results
Influencer Media
Value
$13,328
Social Reach
125,000
Total Views
42,380
Estimated Clicks
22,355
Click Rate
17.7%
