Uninhibited Case

Tapas bar located in Raleigh, NC

Campaign Goals

Goal 1

Reach more Raleigh young professionals

Uninhibited was able to reach over 125,000 highly targeted accounts, with their ads being viewed almost 40,000 times.

Goal 2

Generate awareness for daily specials

Uninhibited's daily special ads generated 22,300 estimated clicks throughout their campaign, with an impressive click rate of over 17%.

Goal 3

Discover brand ambassadors

Uninhibited had 57 different NC State students and Raleigh young professionals post their ads to their personal Instagram stories throughout the campaign.

The Process

Set Up

We collaborated with Uninhibited to put together a few ads highlighting their daily specials

Story Posts

We then had our Raleigh young professional users post Uninhibited's ads to their Instagram stories periodically.

Optimization

After gathering early data, we were able to tweak the ads, the time the ads were posted, and narrow down the target market, helping Uninhibted to optimize their campaign.

Results

Influencer Media

Value

$13,328

Social Reach

125,000

Total Views

42,380

Estimated Clicks

22,355

Click Rate

17.7%