These aren't 3 tips or 3 tools for your social media ads to be successful, these are 3 things that you need keep in mind before every social media ad you post. If these 3 conditions are met then your ad will be successful.
1. Your ads need to stand out
Your posts need to be appealing enough for someone to look at them and process them. There needs to be something that catches people's attention in your ad and sets it apart from the millions of other advertisements they see.
2. Your ads need to reach the right people
Your posts need to be reaching your intended target market. If you're trying to reach college students but only middle aged adults are seeing your ads, then you won't be successful. You need to ensure that the people who are seeing your ads are supposed to be seeing them.
3. Your ads need to be clear
Your posts should be clear and specific and lead the customer to the next step of the process. Want them to visit in person? Make sure your address is clearly visible. Want them to visit online? Make sure your website is easily accessible.