Everyone offers some sort of holiday specials/sales, so how can you make your specials stand out? Most businesses decide to take the traditional route of direct mail, social media ads, T.V./Radio ads, but we're here to recommend a few unique ways of getting the word out about your holiday specials.
1. Collaborate with other local businesses
Collaborating with other local businesses can be as simple as posting each other's deals on social media, to as complex as offering complimentary specials/sales.
Collaborating with other local businesses is a great way to leverage each business's audience for free. The easiest way to go about this is through social media. You can cross post each other's deals, buy ad space together, or do a combined giveaway.
The possibilities are endless, the first step is to identify businesses in your area that are not competitors and have a good social media following.
With REACHur you will have real people in your target market post about your holiday specials on their social media profiles. REACHur is a great way to amplify your social media reach locally, and achieve the all important social proof needed to convert customers.
REACHur also offers a free trial, so you can try out the platform before creating a full campaign.
3. Instagram Direct Message
Reach out directly to your loyal customers and let them know about your holiday specials. Send a personalized direct message to your customers.
The key to direct messaging is to make sure your messages are personalized to the receiver and that you come off as a person! No one likes getting direct messages that sound like a robot sent them. Your messages should be concise and provide some sort of value, whether it be a coupon code, a special deal, or just information about an ongoing sale.
Try these 3 tactics for spreading your holiday special this season and let us know which ones are your favorite.