Your social media presence will be a deciding factor for many potential customers. No matter how they find out about your business, one of the first things they'll do is go to your social media profiles. A whopping 75% of millennials purchasing decisions are influence by a businesses social media presence, according to Animoto.
This is why it is so important that your social media profiles make a great first impression and that you have a positive presence online.
We're going to give you a few easy ways to improve your social media presence and help influence more customers purchasing decisions.
1. Engage Consistently
This one is pretty simple, but very important. You always need to be engaging with your followers.
If someone mentions you, respond.
If someone tags you in a picture, like and comment.
Like the posts of all of the people you follow.
Follow people back.
Engaging consistently helps you to build personal relationships through social media and causes your followers to feel connected to your business.
2. Post Consistently
You should be shooting for 3-5 posts to your feed per week and 1-2 stories per day. Posting consistently allows you to stay in the front of your followers minds and social media feeds.
Your posts don't all need to be elaborate. Take pictures of your food/products, give a behind the scenes look at your business, introduce your employees. The possibilities for social media posts are endless, just make sure your posting high quality pictures and your captions are interesting.
With REACHur you can have real people in your target market post your ads on their personal profiles. This is an easy and effective way to improve your social media presence, while reaching new people in your target market.
REACHur campaigns are easy to set up and less expensive than Facebook/Instagram ads. REACHur campaigns are best for reaching college students and young professionals. To learn more go to REACHur.com.
4. Focus on Adding Value
Don't focus your social media pages on trying to sell, you should be trying to add value. The businesses with the best social media presence give their followers a bit of value with each post.
Adding value can be done in a ton of different ways, you could share tips that pertain to your business, you could highlight some of your customers, you could start a blog/podcast that offers insights into your industry. The key is to post things that people are interested in, and not just try to sell your product/services.
5. Showcase Your Personality
Your social media profiles should be a reflection of your personality. When you focus on creating content and putting out posts that reflect your personality, social media becomes much easier.
Don't just copy what other businesses are doing, your social media should have its own little flair that helps potential customers know what separates you from competitors. People appreciate authenticity on social media, showcasing your own personality will help you build trust and create meaningful relationships with your followers.
Improving your social media presence is a constant project and if done correctly, can provide a great return. Using these 5 methods you should be able to build and dedicated following and increase your reach on the web.