It seems no matter what industry or niche you decided to pursue in today's world there is always going to be a competitor. Now this should not discourage you from starting your own business, but inspire you to be creative with ways to separate yourself from the competition.
1. Have attractive social media pages
This goes for every industry, niche, business you can think of. Social media is such an important part of our lives today, if your business does not have a social media page or it is bland, then you are putting yourself at a disadvantage. Posting high quality pictures and relevant content is the easiest way to improve your social media.
2. Put quality first
Quality> Quantity, it is always better to have a group of repeat customers than to have a new customer every day that never comes back. Creating repeat customers is as simple as delivering on what you have promised and in the time frame you promised. People crave reliability and if you're business is reliable you will being to accumulate "regulars".
3. Use atomic influencers
Atomic influencers are local social media users that post about your company for a fee. Atomic influencers are less expensive than celebrity influencers and provide much more bang for your buck. Atomic influencers are perfectly suited for local restaurants, bars and retailers. Having these atomic influencers post about your business will create a buzz on social media and lend credibility to your business. The best way to use atomic influencers is through REACHur. On REACHur all you have to do is determine your target market and which type of campaign you want, instagram stories, instagram posts, tweets or retweets, and REACHur takes care of the rest. It is easy to track your campaigns as well.
When running a business there will always be competitors, the key is to make yourself different and more attractive to the consumer.